No world cup on SABC after failed negotiations
The South African Broadcasting Corporation (SABC) announced on Tuesday that it will not be broadcasting the upcoming Cricket World Cup in India. SABC blamed Multi-choice saying that the pay-television operator “disadvantaged” the public broadcaster in negotiations.
“The SABC has once again been disadvantaged in securing the broadcasting rights of one of the sporting codes classified as a sport of national interest by [communications regulator] Icasa due to the non-affordable sublicensing fees and restrictive conditions imposed by MultiChoice.
Multichoice who are the rightful right owners of cricket in the sub-saharan said in a statement that “after prolonged negotiations the SABC has rejected their latest proposal to possibly sub-license the broadcast rights of the World Cup on the basis of a proposed fee.
“After prolonged negotiations, the SABC last night rejected MultiChoice’s latest proposal for a possible sub-license of broadcast rights to the ICC Cricket World Cup 2023 on the basis of the proposed licence fee,” MultiChoice said in a statement on Tuesday morning.
“This is notwithstanding MultiChoice offering the rights to the SABC on significantly reduced commercial terms, given its current circumstances. MultiChoice is disappointed at the rejection of its various proposals.”
The tournament is due to start on Thursday, while the Proteas play their opening match against Sri Lanka on Saturday.
No tags for this post.
